SUNPOWER CORP: SunPower by Stellar Solar Launches Innovative "Solar Transcends Politics" Radio Campaign

Sunpower Corp. issued the following announcement on Oct. 4.

SunPower by Stellar Solar, San Diego's oldest SunPower dealer and one of two Master Dealers in San Diego County and winner of the San Diego Union Tribune Readers Poll in the category of Best Solar Company for a record sixth time in 2018, has launched an innovative radio campaign that reflects how solar energy transcends politics. The founding partners of SunPower by Stellar Solar, Kent Harle, Michael Powers and Brian Grems reflect that diversity yet work together in a manner that can be absent in today's divisive political climate. They have put their differences aside to build a company that has not only thrived for 20 years, but earned accolades along the way from their customers as one of the best at what they do in San Diego. Click here to listen to the radio spot.

This marketing strategy reflects both the diversity of their customer base as well as the decision to distribute  promotional efforts across several stations.  That mix includes the local National Public Radio affiliate KPBS that tends to attract a more left leaning audience, along with conservative talk station AM 760 KFMB, and Mighty 1090, XPRS-AM, Sports Talk,  SunPower by Stellar Solar Director of Marketing David Boylan who produced  the campaign said the idea has been brewing for a couple years and the timing was perfect given the current level of divisiveness happening in politics. "I found that given the wide differences of political views between Kent and Michael, how impressive it is that they put them aside when it comes to their shared passion for solar.  And with Brian being the centrist engineer the ad almost wrote itself.  It's a scenario I think we all wish would play out more often in politics."

Kent Harle, co-founder and CEO of SunPower by Stellar Solar and the conservative co-founder had this to say about the campaign; "As I say in the ad, I'm a firm believer in free markets and going solar is a prime example of free market choice against the government regulated utility.  There are also plenty of conservatives who understand the economic growth the solar industry provides and several prominent Republican governors have presided over some of the most aggressive state-level solar programs we've seen in this country. The environmental benefits of going solar are obvious to most people but many are not familiar with the economic ones.  We had fun recording this ad and besides conveying an important message about what a great investment solar is to home and business owners, it renewed the pride I have for living in the United States where people with differing political views can work together and get stuff done." 

SunPower by Stellar Solar is one of a select few SunPower Master Dealers that offer complete SunPower solar solutions to home and business owners, including the highest quality design and installation services. Master Dealers leverage the strength and credibility of the globally trusted SunPower brand in key geographies based on a superb knowledge of the company's technology, the local solar market, and industry best practices. Master Dealers complete regular, in-depth training on SunPower products and services in order to provide customers with the best possible solar experience, and offer peace of mind when choosing SunPower by Stellar Solar to install the industry's most reliable solar technology.

Original source can be found here.

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